Savvy leaders appreciate the bottom-line results a culture of accountability in the workplace delivers to their organizations. Yet a survey by Greg Bustin of more than 2,000 executives identifies “lack of accountability” as the single greatest barrier to achieving the results they expect.
If accountability is so important, why do so many leaders struggle with it? What’s so tough about tough love?
Bustin interviewed senior leaders at four of Fortune magazine’s Most Admired Companies – Container Store, Ernst & Young, Nucor and Southwest Airlines – to understand the critical steps executives must take to build, nurture and sustain a culture of accountability.
The bad news – there’s no single silver bullet that will turn under-performers into over-achievers. The good news – there’s a series of simple steps leaders can take to create and nurture a culture of accountability in the workplace. These simple yet powerful steps transcend age, geography, industry and size.
Bustin & Co.’s most sought-after workshop, “Tough Love: Driving Results through Accountability,” provides practical take-aways that can be applied immediately. Participants will receive:
Bustin will answer your questions, share real-life solutions to tough accountability problems and dig into the seven key pillars of an effective accountability culture.
“If you are looking for a speaker that can get CEOs and key executives engaged, and have each of them get clear take-aways and next steps for their businesses then I strongly urge you to consider Greg Bustin and his 'Tough Love' workshop on accountability. He knew the audience and his ability to connect to people is second to none. He has become the benchmark for speakers going forward.”
Ken Stibler, Group Chair, Vistage International
Inquire about Tough Love: Accountability workshop – guaranteed to help you improve the results you’re getting.

Accountability in the Workplace
How does your organization rate on accountability? Instantly discover your overall effectiveness quotient and how it compares to 100s of small- and mid-size businesses. Take the 10-minute assessment on Accountability in the Workplace.

Taking the personal responsibility to do what you say you’ll do within the timeframe you’ve agreed to do it.
