Bustin & Co. Success Stories
“Lead The Way is full of proven strategies to plan, organize, lead – and make every minute of your day more productive.”
Kip Tindell, Chairman and CEO, The Container Store
“In his new book Lead The Way, Greg Bustin makes a compelling case for developing a written plan for your business, and then in a very readable and understandable way tells you how you can develop and create ownership of the execution of an outstanding plan. Compelling reading for anyone leading an enterprise who wants to be an effective leader.”
Richard Carr, Vice Chairman of the Board, Vistage International
“Greg nails this one! This book is a practical tool for getting your team informed, aligned and motivated. Unlike long stories and fables, this book leaves the business jargon behind and provides pure protein to readers. Greg has put so much into this book it’s like reading a dozen books at once. I can’t wait to share with my team tomorrow. For those who have never had a strategic plan, it’s a must do!”
Jeff Bowling, CEO, The Delta Companies
"While all successful organizations recognize the importance of planning, those that do it well and then build personal accountability into executing their plan become market leaders. Greg provides an effective blueprint for any business seeking to separate itself from the pack. Moving beyond books that seek solely to inspire, Greg provides a concise, practical guide along with proven processes that prompt leaders to ask critical questions and challenge themselves to improve individual and organizational performance.”
David E. Alexander, Vice Chair and Southwest Area Managing Partner, Ernst & Young LLP
“Greg Bustin has written a valuable book against which a CEO or senior leader can compare his or her organization’s planning process. Greg offers a very thorough step-by-step process for planning, for gaining insight and follow-through which will lead to an organization’s success.”
Ebby Halliday, Chairman, Ebby Halliday REALTORS
“Lead The Way is a must read for CEOs that want to play at the top of their game. Greg lays it all out in a step-by-step process to help leadership teams develop, execute and measure winning performance.”
Bob Nichol, CEO, Southwest Media Group
“The biggest problem that most smaller businesses have is they don’t have a plan. Greg’s book makes the crucial step of developing a plan much easier and productive for a CEO. Greg keeps it simple – which is exactly as it should be.”
Mike Rawlings, Managing General Partner, CIC Investments, and former President of Pizza Hut
"Consistent success doesn’t have to be elusive. After years of helping leaders produce results for their organizations, Greg opens his playbook for busy CEOs. And it works! His practical approach makes the hard work of planning and execution straightforward and rewarding."
Ernest Z. Frausto, President, Nest Entertainment
“Winning organizations and individuals are pioneers that lead the way by continuously improving the products and services they offer their customers. Greg Bustin’s book is all about discovering what works and then staying focused on implementing it. We’ve certainly benefited from Greg’s expertise in this area.”
Luis Davila, General Manager, Pella Corporation
“Greg’s years of experience is demonstrated in this practical, action-oriented, specific how-to book – including details of the planning process through implementation and monitoring. His passionate emphasis on gaining commitment and accountability sets a standard on achieving alignment and accomplishing the important objectives as a result of the planning process. Lead the Way is filled with real life examples that can help improve results in any environment.”
Ed Bowman, CEO, SOURCECORP, Incorporated
“Greg’s book inspires action because it helps leaders see their plan more clearly and understand how best to bring their people along with them. His book is like a magnificent golf course and each chapter is like playing one spectacular hole after another – it is inspiring and motivating. I recommend having a pad and pen handy – I have notes on every page.”
Reed Melnick, CEO, Nevill Business Solutions
“I’ve participated in four other strategic planning sessions, and have always come away disappointed. Greg’s approach to planning engaged our team and has changed our company for the better. Our team now knows the goals, what it takes to accomplish them and is committed to achieving them. We’ve outperformed our best year by 250% as a result of a better focus on execution. I’m a big fan of Greg’s.”
Jerry Smith, CEO, Integrity Integration Resources
“I have seen Greg in action. Greg reminds leaders and staff alike that the fundamentals of business are just that: fundamental. Ignoring Greg’s advice in favor of the latest fad is dangerous to your business or your career. Implement the approaches he recommends and watch your part of the business world become a winner.”
Len Suazo, Chief Operating Officer, Metro Label
“Greg helped lead a strategic planning initiative in our church and was able to challenge long-held beliefs in a collaborative effort that allowed everyone involved to feel ownership in the process and in the resulting plan. We are now reaping the benefits of this planning effort, and Greg’s leadership and counsel throughout have made us better as individuals and as a congregation.”
John Jenkins, Partner, Macfarlan Capital Partners
"Greg's process creates a safe environment where important, difficult issues affecting the organization's performance can be discussed. Everyone knows what those issues are, but it can be hard to talk about them because of egos, feelings and attitudes. Greg's approach to planning helps us talk about it in a non-threatening way in order to dissect the tough issues and then go to work on them as a team."
Kyle Ulam, COO, Integrity Integration Resources
“We’ve worked with Greg on a number of occasions, and he always delivers meaningful content in a positive style that engages our team to think differently about the value we deliver to our customers.”
Ray Napolitan, President, American Building Systems and Vice President, Nucor Corp.
“Greg Bustin helped our management team develop a 5-year strategic and operational plan. While I had some product questions and operational issues that I wanted to address, and we did, the planning sessions went much further because of Greg’s planning process and experience.”
Dan O'Hara, CEO, Universal Conversion Technologies
“We hired Greg Bustin to help us develop a new marketing direction because of his obvious professional credentials and experience. The added bonus was that Greg was instrumental in helping us implement the new strategic direction. His proactive approach and grass roots style ensured that every employee was included in the process and took ownership in the new direction. He was truly a member of our senior management team.”
Scott Metko, CEO, Metro Label
“After engaging Greg Bustin to facilitate our company-wide strategic planning session, our team came away enthused, energized and totally focused on their goals and how to achieve them. It was a career-changing session for many of them. Greg is a dynamic facilitator who does a great job of keeping people on task, on time and focused on the most significant issues.”
Gregg Imlach, CEO, Imlach Group
“Greg Bustin outlines a total no-nonsense approach to strategic planning through a step by step guide that’s pragmatic and easy to implement. He boils down the best practices of strategic planning into manageable tasks that can deliver tangible results in a two-day session.”
Lisa Blackburn, Principal, The Structure Group
“Greg Bustin challenged our team to rethink our goal setting process and prompted us to ask key questions we had not previously considered. We now have a tighter planning process, more team alignment and ultimately more focus as a company.”
Greg Boyd, President, MIS Group
“Greg reinforces the principle that there are no shortcuts to planning and execution. Quality time invested in developing, communicating and implementing a plan helps turn good companies into great ones.”
Don Clampitt, CEO, Clampitt Paper
“Greg’s planning process helped a group of professionals from various backgrounds and different perspectives agree on the major areas we needed to focus on to achieve our desired outcomes. The simplicity and clarity about our mission, our vision and the key strategies and action items for moving forward have already provided faster and better implementation results than the strategic plan developed five years ago.”
John Palms, CEO, Bibbentucker’s
"We all know, intuitively and intellectually, that planning is the catalyst to excellence in every endeavor. Greg Bustin, with his well-crafted insights, provides the tools to leverage the planning process – through meaningful interaction, collaboration and thought-provoking tools – into measurable results."
Bruce Bradford, North Texas Regional CEO, Sterling Bank
“If you want to improve your company’s effectiveness, this book provides the blueprint and dissolves every excuse short of your own volition to proceed with developing and executing your plan. Time is short so using this comprehensive guide is the most efficient way to accomplish your purpose. Greg has written a book that bears reading more than once, perhaps even periodically, because it provides the catalyst for business leaders to do the thinking they can do but don’t always get around to except when being challenged and guided by a book such as this.”
Ron Farmer, CEO, US LED, Ltd.
“Greg does a great job taking an organization step-by-step through the planning process, providing straightforward steps, valuable exercises and helpful samples. Just as important, however, he helps leaders appreciate the benefits of introspection. By knowing more about themselves and one another, leaders can use Greg’s process to drive results.”
Jeff Hook, President and CEO, Fellowship Technologies
“Greg has created an excellent strategic planning and execution tool for leaders who are serious about improving their performance. His book could be called ‘The CEO’s Survival Handbook’ because it’s loaded with great information, practical tools and powerful exercises that help leaders and their teams wrestle with change as they move toward success. It’s all here. He’s saved leaders a bunch of time. “
Jim Buchanan, CEO, Buchanan Associates
