With an innovative idea about "renting" educational software, Whole Village Technology entered the market lacking a brand, and delivering a bland educational message that generated little interest from schools or home users. Bustin & Co. worked with the board and outside investors to transform the business model, reformulate the go-to-market strategy and create a new brand identity - SmartLearn - as the smart, fun way for kids to learn via Edutainment software, appealing to educators and parents alike. The new positioning led to a beneficial acquisition of Whole Village by learningstation.com.
