Stored Value Systems, a division of a financial services conglomerate, developed a new service for retailers. The market-launch strategy from Bustin & Co. enabled SVS to secure a leadership position in a fiercely competitive market.
Leveraging a just-completed deal between SVS and Kmart, Bustin & Co. developed a program showcasing Kmart's move to implement the SVS cash card program. Multiple executives at 65 leading retailers were targeted. SVS secured meetings with 23 of the top 65 retailers, signing new deals exceeding the original launch objectives.




