Searching for months for a clear business strategy to defend against a new competitor concept within the pizza category battlefield, Pizza Hut turned to Bustin & Co. for help. Within weeks of being engaged, Bustin & Co. replaced the proposed defensive strategy with two offensive approaches: one targeted against an industry segment not previously pursued, the other to attack the company’s primary competitor head-on in a battle Pizza Hut could win.

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The Bustin & Co. Experience: Success Stories, Feedback and Reviews

	Greg nails this one! This book is a practical tool for getting your team informed, aligned and motivated. Unlike long stories and fables, this book leaves the business jargon behind and provides pure protein to readers. Greg has put so much into this book it's like reading a dozen books at once. I can't wait to share with my team tomorrow. For those who have never had a strategic plan, it's a must do!
	Jeff Bowling, CEO, The Delta Companies   Read More Client Feedback