Excerpted from the book, Lead The Way: Charting a Course To Win, by Greg Bustin.
You wouldn’t build a house without a blueprint. Why would you try to build your business without a written plan?
Yet as inevitably as the seasons change, thousands of companies every year shut their doors because of the leadership team’s failure to develop a written plan and then implement it. Tens of thousands of other companies fail to reach their full potential for the same reason. (Continue Reading…)




