Posted by Greg Bustin (October 1, 2004)
Sports is often a metaphor for business. So when is sports a metaphor for business? When the topic is turnarounds.
The Dallas Cowboys are now moving forward again under new coach Bill Parcells. It’s too early to pronounce the Cowboys perennial winners. But a 2004 Sports Illustrated poll shows the Cowboys are America’s favorite pro football team and the third favorite professional sports team overall. So it’s instructive to examine the business factors that prompted Jerry Jones to bring in an experienced turnaround pro to fix the problems. What did Parcells find when he arrived as the new sheriff at Valley Ranch? What steps did he take first? What must Parcells do to make the Cowboys a Super Bowl contender? (Continue Reading…)
