If It’s Not Broken, Break It Then Fix It

Excerpted from the book, Take Charge! How Leaders Profit From Change, by Greg Bustin.

What are the waves of change crashing toward your organization that will make your currently profitable business plan obsolete?

Sound like an improbable scenario? Don’t tell that to successful advertisers and their agencies. They’re scrambling to find new ways to reach and engage consumers in an increasingly cluttered and fragmented media market made even tougher by technology that allows people to delete or bypass commercials. (Continue Reading…)

The Bustin & Co. Experience: Success Stories, Feedback and Reviews

	Greg provides an effective blueprint for any business seeking to separate itself from the pack. He provides a concise, practical guide along with proven processes that prompt leaders to ask critical questions and challenge themselves to improve individual and organizational performance.
	David E. Alexander, Vice Chair and Southwest Area Managing Partner Ernst & Young LLP   Read More Client Feedback