Lead The Way
 
Coaching

As a senior leader, you’ve achieved success based largely on your attitude, abilities and acuity.

The thought of needing a coach can seem bush league. But the fact is, coaching elite-level athletes is really no different than coaching elite-level executives. It’s been said that Tom Landry’s job as the head coach of the Dallas Cowboys was to get grown men to do things they didn’t want to do in order to achieve something they all desperately wanted. That’s the essence of coaching.

How do you find a resource that won’t waste your time or money? Like anything in life, you must define your needs, evaluate solutions, pick the best one and execute. Here’s what executive coaching is and is not.

Coaching Is

Motivation and mentoring
A sounding board
Performance assessment
Empowerment
Removing roadblocks
Unlocking potential
Identifying and filling gaps
Practice and rehearsal

Coaching Is Not

Therapy
Personality-based
Theoretical
Political maneuvering
Focused on externals
Making you into someone you’re not
Manipulation
Memorization

 

We’ll guide you through a process that consists of four fundamental components:

  • An examination of the “real you”
  • An examination of outside forces
  • An analysis of where these points converge and diverge
  • A plan for moving forward

Customized Business Solutions


Improve Your Business

  Montly Leadership Insights and Management Tips Newsletter
  Business and Leadership Workshops, Speaking Tour, Events
  Books and Publications
  Consulting
  Training
  Speaking
  Contact Bustin & Co.

Recession-Proof Your Business

The Bustin & Co. Experience: Success Stories, Feedback and Reviews

Greg provides an effective blueprint for any business seeking to separate itself from the pack. He provides a concise, practical guide along with proven processes that prompt leaders to ask critical questions and challenge themselves to improve individual and organizational performance.

 

David E. Alexander, Vice Chair and Southwest Area Managing Partner
Ernst & Young LLP

  Read More Client Feedback

 
Free Leadership Strategies Newsletter
Lead the Way by Greg Bustin