About Us

Bustin & Co. was founded in 1994 by Greg Bustin after he led three successful consultancies. During its first decade, Bustin & Co. assisted a Who’s Who of Fortune 500 companies in achieving new levels of success.

Today, Bustin & Co. focuses on executive development and strategic planning consulting, helping leaders of small- and mid-size organizations increase their effectiveness and improve business and individual performance. Greg Bustin’s provocative “Tough Love” process exposes barriers to high performance, and enables leaders to identify what really matters. 

Greg has led more than 150 strategic planning sessions in dozens of industries. A sought-after speaker on topics like accountability in the workplace and high performance, Greg has delivered nearly 200 executive workshops and speaking engagements throughout the U.S., Canada and Europe. He leads three C-level advisory boards for successful executives of small- and mid-size companies to help improve their performance and has conducted 1,600+ executive coaching sessions. 

Bustin has mastered the art of both ’listening’ between the lines and asking questions. Wanting to share the most thought-provoking questions that the successful people Greg works with examine regularly to help them get more of what they want out their business and their life, he published his third book for leaders and CEOs, That’s A Great Question. Provocative Questions. Practical Results. This strategic management book contains 500 provocative questions that probe 18 compelling topics. It is a must-read leadership book for anyone interested in understanding what matters most to take action, increase effectiveness and improve business performance.

Bustin’s first strategic management book, Take Charge! How Leaders Profit From Change, was published in 2004, the year he became a Chair for Vistage, the world’s largest CEO organization. Today, Bustin leads three advisory boards composed of CEOs and key executives. He received the 2009 Chair Excellence Award, and in 2010 was named a Master Chair, one of only 17 out of 600 worldwide Vistage Chairs to receive this honor. Bustin’s second book, Lead The Way provides proven, practical tools and processes for effective strategic planning and execution.

Additionally, Bustin’s views on leadership development and accountability have been published in The Wall Street Journal, Barron’s, Financial Executive, The Dallas Morning News and in numerous national industry publications. 

Read what leaders say about the results Greg Bustin helped deliver for their organizations.