About Us

Bustin & Co. was founded in 1994 by Greg Bustin after he led a division of one company and the Dallas office of an international consulting firm to unprecedented levels of success.

Its mission – then as now: serve as a trusted advisor to leaders.

During its first decade, Bustin & Co. assisted a Who’s Who of Fortune 500 companies in a wide range of industries: consumer goods, energy, healthcare, manufacturing, telecommunications and retail. In each engagement, the objective was to help the firm’s clients achieve new levels of success.

Today, Bustin & Co. specializes in helping leaders of small- and mid-size companies and not-for-profit organizations increase their effectiveness through strategic planning, workshops, tools and executive development.

Greg Bustin has worked with executives – including the chief executives of many of America’s most respected companies – in connection with new ventures, takeover attempts, crises, bankruptcies and new product and service launches. Bustin’s views about effective management have been published in The Wall Street Journal, Barron’s, Financial Executive, The Dallas Morning News and in numerous national industry publications.

Bustin’s first book , Take Charge! How Leaders Profit From Change, was published in 2004. That same year, he became a chair for Vistage, the world’s largest CEO organization. Today, he leads two groups of CEOs and one group of key executives that meet monthly to build on their success. He received the 2009 Chair Excellence Award from Vistage.

Bustin has led more than 120 strategic planning sessions for leadership teams, and his second book, Lead The Way provides proven, practical tools and processes for effective planning and execution.

He works with organizations in a wide range of industries, and speaks regularly to business and not-for-profit organizations.

Read what other leaders say about Greg Bustin, his approach to problem-solving and the results he helps deliver for other organizations.