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Greg Bustin Executive Leadership Blog

Tap into the insights of a seasoned business consultant who’s walked in the shoes of CEOs. Greg Bustin has worked with executives from companies of all sizes in dozens of industries. He has led more than 150 sessions as a strategic planning facilitator, run nearly 200 leadership development workshops throughout the U.S., Canada and Europe, and conducted more than 1,600 executive coaching sessions with senior executives. Let Greg’s wisdom and “Tough Love” insights inspire you to improve performance and own your future.

America's Most Famous Question

Tuesday, November 22, 2011

Forty-eight years ago today, our third grade teacher sent us home early.

President Kennedy had been fatally wounded.

From the time John Kennedy took office to that fateful day in November 1963, JFK was in office just two years, 10 months and three days. 

1,036 days earlier, in an inauguration speech delivered on a bitterly cold January day, President Kennedy painted a bright new future. Not just for Americans, but for every citizen of the world.

“The world is very different now,” the 43 year-old president began. 

When he had finished, Kennedy had pledged the “loyalty of faithful friends,” requested that America’s adversaries “begin anew the quest for peace,” and promised that “the energy, the faith, the devotion which we bring to this endeavor will light our country and all who serve it – and the glow from that fire can truly light the world.”

This speech – widely considered to be among the best presidential inauguration speeches in American history – used just 1,364 words and took 13 minutes and 59 seconds, making it the fourth-shortest inaugural address ever given. (George Washington’s second inaugural address with 135 words – four sentences – was shortest; Lincoln’s second inaugural address was second shortest with 689 words.)

A reminder that less can be more.

In a speech filled with big ideas and fueled by crisp writing, there are many notable quotes.

The most famous, of course, is Kennedy’s concluding words. 

The mark of an exceptional leader is to challenge, question and inspire. Kennedy did all of this by posing America’s most famous question that really wasn’t a question.

“And so, my fellow Americans: ask not what your country can do for you – ask what you can do for your country.”

How would you respond?

Photo by thesmuggler- Night of the Swallow", 06/03, some rights reserved


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